
September 9 marked the start of BigTech Africa 2025 in Tunisia, a major event for the African and international digital ecosystem. Groupe 3737 is represented by its President and CEO, Maudeleine Myrthil, EMBA, who is taking part in the event as part of the Canadian delegation.
Ms. Myrthil participated in the panel discussion “One continent, three revolutions: Fintech, Insurtech, Regtech,” alongside influential figures from the technology ecosystem, contributing to discussions on the future of innovation and the structural transformations that are redefining markets.
The mission also provides opportunities for enriching exchanges with several key players, including Mr. Jalel Tebib, attached to the General Management of FIPA Invest in Tunisia, Mr. Ahmed Gharbi, Head of the Cooperation and Marketing Unit at CERT, Mr. Abdel Azzouzi, Canadian lawyer, Mr. Luc Thermonvil, representative of the Federation of Francophone Business People in Ontario, Mr. Sofiane Sayahi, Director of Programs and Innovation at the Actia incubator, and Mr. Othmane El Amrani, Economic Affairs Attaché at the Quebec Office in Rabat, Quebec Ministry of International Relations and La Francophonie.
Groupe 3737’s presence at BigTech Africa illustrates its commitment to connecting talent, fostering international synergies, and actively contributing to an inclusive digital ecosystem that offers opportunities.


Our CEO Maudeleine Myrthil, EMBA, participated in the panel discussion “One continent, three revolutions: Fintech, Insurtech, Regtech” as part of BigTech Africa 2025.
A discussion about these three disruptive innovations and their synergistic effect, which is giving rise to a unique African economic model that is digital, agile, inclusive, and independent.
Groupe 3737 would like to take this opportunity to once again thank the Ministry of International Relations and La Francophonie for its support, which has enabled us to attend this event and participate in this economic mission to Tunisia.